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Hof and Bunny Ranch ask for $1 Billion brothel bailout

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Dennis Hof looks to prove a point about corporate bailouts.
Dennis Hof looks to prove a point about corporate bailouts.

Wall Street banks and automakers aren't the only ones looking for a Washington bailout.  Dennis Hof owner of the Moonlight Bunny Ranch is heading to Washington to ask for a $1 billion bailout for the brothel industry.

This sounds like one of Hof's publicity stunts, but he says he has a serious goal. He is on a mission to prove a point about all the Washington bailouts.

"Are people going to take me seriously on this? Probably not, but it shows the craziness of it all.  What happened to the old fashioned way?  Go out of business. (Declare) bankruptcy." Hof said. "If the Bunny Ranch had a problem and we weren't running our business properly, and we overextended ourselves, we'd just go out of business. What happened to that?"

Hof has made some adjustments to how he does business at the Bunny Ranch to make sure it survives this recession.  He just finished a nationwide PR tour to promote the brothel industry and his employees say customer service is more important now than ever before.

One of Hof's working girls Air Force Amy says she's had her best year ever and other companies could learn a thing or two from the Bunny Ranch.

"There are two things people want: a good deal and people to be nice to them.  It's customer service," Amy said.

"You just have to take care of your business," another brothel employee Anna Mills said. "You have to take care of people.  You have to take care of customers.  You have to give them more.  You have to make sure that they know that you appreciate their business. It's about being personal."

Hof says he doesn't expect to receive the money he's asking for, but he hopes that Washington will see that bailouts in general, aren't necessary.

I jokingly say we need this billion dollars because the girls need their tattoos freshened-up and they need makeovers, but the reality of it is, let's just work harder," he said. "This is America.  We know how to work.  We're hard-working people.  Let's just work harder, brab it by the bootstraps, do it the Nevada way.  Work hard and it will work out."

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